(RED) to the Rescue. It's a unique brand that teams desire and virtue in an attempt to rid Africa of AIDS through conscious consumerism.

On the evening of Valentines Day 2008 over $40 million was raised to fight AIDS in Africa in an historic auction -- the most significant charity auction of Contemporary Art ever.Organized by Bono, Damien Hirst, Sothebys, Gagosian Gallery and dozens of donating artists in the (RED) Auction unprecedented proceeds raised will go to support HIV/AIDS pr...

Jeff Dossett an executive producer and general manager with MSN was inspi(red) by (RED) to reach the summit of Mount Everest during a nine week expedition that began on March 27th, 2008. Jeff climbed with 2 colleagues and their goal was to build awareness of the innovative organization known as (RED) and to inspire individuals to join the growing ...

Converse 1HUND(RED) artists have come together from around the world to help fight AIDS in Africa

The Insider catches Christy Turlington in Times Square with her (RED) purchases for Mother's Day

Art Director Andy Jenkins and professional skater Eric Koston talk about the Girl Skateboards (PRODUCT)RED special edition

Ghana has more than 320,000 people living with HIV including 180,000 women and 25,000 are children under the age of 15. There are an estimated 170,000 children who have lost one or both parents to AIDS. Ghana's results: (RED) money that flows to Ghana supports Global Fund financed programs which have already: * Enabled 371,000 people to complete ...

Swaziland is one of the five countries with the highest HIV rates in the world. The current national adult prevalence rate of HIV infection is 33%, and the HIV prevalence rate among pregnant women rose from 4% in 1992, to 43% in 2004.

On March 27, experienced mountaineers Jeff Dossett. Melissa Arnot and David Morton set off on a nine week expedition to reach the summit of Mount Everest -- an expedition they have turned (RED). Everest Team INSPI (RED), led by Jeff Dossett of Washington state, who is executive producer and general manager of the MSN Media Network, plans to scale t...

Armen Evrensel, director of 'Binty', the winner of this year's Vail Film Festival (RED) Vision Showcase, discusses his film and it's connection to (RED).

Sean and Scott Cross, founders of the Vail Film Festival, discuss their partnership with (RED), and the (RED) Vision Showcase

Recorded on April 10, 2008 using a Flip Video camcorder.

Filmmaker Armen Evrensel's winning film from the (RED) Vision Showcase at the Vail Film Festival. Binty illustrates the (RED) themes: "Be a Good-Looking Samaritan" and "We Are The People We've Been Waiting For."

One card inspired the whole Hallmark (PRODUCT) RED collection. Hear the story behind the "Believe" card from Sarah Mueller, editorial director for Hallmark (PRODUCT) RED.

Since last fall, we've been happily shouting about our partnership with Hallmark. Find out how we got together and learn more about our combined mission to help fight AIDS in Africa--straight from (RED) co-founder Bobby Shriver.

This little bag is making a bit impact on the Malaian economy. Two craftswomen share stories of how creating and exporting Mali Mud Cloth Bags has helped their business and families.

DELL.COM/JOINRED JOINRED.COM (RED) embraces the power of choice. When you choose Dell (PRODUCT) RED, you get the tools to stay connected, and help eliminate AIDS in Africa - at the same time. This Dell (PRODUCT) RED commercial shows a guy being celebrated for purchasing a Dell (PRODUCT) RED computer, because he made a good choice. He loves his new...

In the last 20 months, your (RED) purchases allowed our partners to generate over $50 million for the Global Fund, to fight HIV/AIDS in Africa. More than 1,000,000 people have been reached because of every (RED) purchase made. There are many reasons to choose (RED) in the coming year. Together we can make the next year even bigger. Go to http://www...

Thanks to the Global Fund and (RED) money that you've helped generate with your (RED) purchase, an extremely effective medicine to treat HIV is becoming widely available to people in Africa. And it's as simple as two pills a day. It's so effective, in fact, it can return a person to vibrant health in about 60 days. Choose (RED) to make an impact. F...

Thanks to the Global Fund and (RED) money that you've helped generate with your (RED) purchase, an extremely effective medicine to treat HIV is becoming widely available to people in Africa. And it's as simple as two pills a day. It's so effective, in fact, it can return a person to vibrant health in about 60 days. Choose (RED) to make an impact. F...

The Killers turned their new Christmas single "Don't Shoot Me Santa" (RED), with 100% of the proceeds to benefit the Global Fund, for investment in African AIDS programs. Get your copy on iTunes: http://phobos.apple.com/WebObjects/MZStore.woa/wa/viewAlbum?id=267914645&s=143441

Visit www.Hallmark.com to learn more.

Friends of (RED) Elle Macpherson and Rocky Dawuni, along with (RED) and Global Fund staff, embarked on a brief but engaging trip to Ghana to learn more about the country and see firsthand the AIDS programs that (RED) money will be supporting in the coming months, when Ghana becomes the third recipient of (RED) money. Here, Elle and Rocky visit the ...

Tom Freston's article "Showtime In The Sahara" for this month's special Africa issue of Vanity Fair gives readers a good sense of what it's like to go into the Sahara in search of "the world's most remote music festival," the Festival in the Desert. On the trip with Tom, Jonathan Brandstein captured the festival on camera, and wrote a few words abo...

Bono guest-edited this month's Vanity Fair -- The Africa Issue. The issue hits newsstands in Los Angeles and New York this week, and will be available nationwide on June 12. There are 20 different covers of people are passionate about Africa, all shot by Annie Leibovitz. The articles address the crises that Africa faces, but also delves into the be...

Joss Stone and Common tell us why they're (RED) on the set of the video shoot for "Tell Me What We're Gonna Do Now." Joss is the first (RED) artist to contribute 100% of her share of the proceeds from each copy of her video sold on iTunes to the Global Fund. "Tell Me What We're Gonna Do Now" is available on iTunes now!

Christy Turlington visits Swaziland to find out how the (RED) money raised from sales of (PRODUCT) RED helps people who are affected by HIV/AIDS.

Natasha Bedingfield and (RED) CEO Bobby Shriver give a tour of the Grammys' (Gap) RED Room, where the green room has gone (RED) in support of the fight against AIDS in Africa. Thanks to the (Gap) RED team for their hard work in setting up the room!

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Join (RED) for World AIDS Day. Go to joinred.com

Cary Brothers talks about (RED) on the Hotel Cafe Tour. Seattle, 2006

Brett Dennen and Schuyler Fisk of the Hotel Cafe Tour tell us why they support (RED). Seattle, 2006

Joshua Radin of the Hotel Cafe Tour explains what (RED) means to him. Seattle, 2006

Brett Dennen tells the audience about (RED) during the San Francisco stop on the 2006 Hotel Cafe Tour

JOINRED.COM

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Every day in Africa, HIV/AIDS kills 5,500 people. JOINRED.COM WEAR YOUR INSIDE OUT

Every day in Africa, 7,500 people are infected with the HIV virus. JOINRED.COM SPEND AND DESTROY

Hotel Cafe Tour artists Joshua Radin, Cary Brothers, Schuyler Fisk and Brett Dennen explain why they support (RED) in a video montage that features the tour's nightly "all-star" jam